Bertha
Leone,
Crest
 |
Photo
Art Olson |
The
following is an interview
with Rachel
Thomas,
Partner, and Mitch
McIntyre, General Manager,
at The Gym in Del Mar
on Jimmy Durante Blvd.
1.
Why did you decide to
open THE GYM IN DEL
MAR?
Rachel:
My dad, Herb Turner,
built the complex
that houses The
Gym in the early
1980s and our family
now owns it. I have
been managing the
office complex since
1991. When DMWO
closed its doors,
several members
stopped by to express
their sadness about
the loss of a local
gym. Mitch and
I discussed the
possibility of giving
back to the community.
With my good friend,
Laura Civilikas
of San Jose, we
decided to create
a community focused
gym with a family
type environment.
My
dad came to Del
Mar
in 1952. He still
lives
here. I live in
Del
Mar with my family.
It just seemed
like
the right thing
to do.
2.
THE GYM IN DEL
MAR
seems almost zen-like,
without the pulsing
noise that are
often
found in other
gyms.
Is this intentional?
Rachel:
Absolutely! We
took
a step back to
see
what we could do
to
give The Gym the
look
and feel we wanted,
i.e., that of a
small
community gym.
We
started by enlarging
the entryway and
adding
a comfortable area
to relax, talk
and
watch
TV, a place to
unwind
where members can
get
to know each other.
We
created an upstairs
with an open feeling
by eliminating
redundant
equipment and facing
the treadmills
toward
the outside so
members
can enjoy the view
while feeling the
cool
breezes. We even
added
a stretch area
with
thick mats.
3.
What are the key
values
underlying The
Gym?
Mitch:
I have been in
the
health club industry
for over 20 years,
and have seen how
a
member can be just
a “number.” We
want The Gym in
Del
Mar to have a
personal
touch, where the
staff
gets to know the
clients,
greets them by
name,
listens to their
feedback,
and customizes
the gym to their
needs. You will
find Rachel and
I working out,
talking
to gym members
and answering questions.
When one of our
members suggested
the new rowing
machines, we added
them to the cardio
equipment.
We
are offering discounts
to members who lost
money when DMWO closed,
and competitive rates
to all members. We
hope to win their trust.
4.
What does the future
hold for THE GYM?
Rachel:
Although it is
fun
to be the new kid
on
the block, we want
to give people
confidence
that we an established
part of the community.
We are hoping that
the
community will
come
and see for themselves….
and decide to
join and stay. |